Marketer | Communicator | Presenter | Sailor
Meet Emma
Marketing experience. Marine knowledge. A fresh approach.
I’m Emma, founder of Fresh Approach Digital – a marketing and communications specialist, social media trainer, content creator, speaker and presenter based on the South Coast of the UK.
For more than 13 years, I’ve worked across PR, marketing and social media, helping businesses and organisations communicate more effectively, create content that connects with their audiences and make better use of digital marketing.
And when I’m not working, there’s a good chance you’ll find me somewhere near the water.
More than social media
Social media remains a big part of what I do, and something I’m passionate about, but my work has developed far beyond managing social media accounts.
On any given week, I might be developing a communications strategy, writing a press release, analysing campaign results, creating content at an event, interviewing competitors, delivering a training session or standing on a stage hosting a panel discussion.
That variety is one of the things I love most about my work.
It also means I don’t look at social media in isolation. I look at how your content, PR, digital channels, events and wider communications can work together to support what your organisation is actually trying to achieve.
Sometimes that means doing the work for you. Sometimes it’s giving your team the strategy, skills and confidence to do it themselves.
at home on the water
Marketing expertise meets marine experience.
Sailing isn’t an industry I discovered through work. It’s been part of my life for decades.
I’ve raced dinghies and keelboats, completed English Channel and Atlantic crossings, competed at events including Cowes Week, Round the Island Race, National Championships, Dragon Gold Cups and hold several RYA qualifications.
I’ve experienced the marine world as a participant, competitor, instructor, communicator and professional.
Today, that experience sits alongside my marketing career and gives me a particularly strong understanding of the leisure marine, sailing and watersports industries,
It means that when I’m creating content on the water, interviewing a sailor, writing about a championship or developing a campaign for a marine business, I’m not learning the industry from a briefing document.
I’m already part of it.
A FEW THINGS I'M PROUD OF
13+ years working across PR, marketing, communications and social media.
British Marine Trades Association Personality of the Year Recognised by an industry that has played a significant part in both my professional and personal life.
Three-time Top 100 Marketer to Watch Named in the Alt Marketing School Top 100 Marketers to Watch in 2024, 2025 and 2026.
150+ Tea & Tips episodes Sharing social media news, platform developments and practical marketing advice through my long-running video series.
Speaker, presenter & panel host From marketing masterclasses and business events to live panels, boat shows and marine industry discussions.
Sharing experience matters
One of the most rewarding parts of my work is having the opportunity to share what I’ve learnt with other people.
I’m a mentor with The Magenta Project, supporting women developing their careers within sailing and the wider marine industry.
I’ve also volunteered as a mentor through Digital Boost, supporting small businesses and entrepreneurs with practical marketing advice, ideas and encouragement.
Whether I’m mentoring someone one-to-one, delivering a training session or hosting a panel discussion, I enjoy helping people recognise what they’re capable of and giving them practical tools to take the next step.
Enough about me. Tell me about you
Every organisation is different, which is why I prefer to start with a conversation rather than a package.
Whether you’re looking for ongoing marketing and communications support, help with your social media, content creation, training, marine expertise or someone to speak or present at your next event, tell me what you’re trying to achieve.
If I can help, I’ll explain how. Let’s talk.